Iron Fist in a Velvet Glove: Discerning and Communicating Wine Quality

Iron Fist in a Velvet Glove offers a comprehensive exposition of the nature of intrinsic wine quality as assessed via sensory perception. The book adopts a broad interdisciplinary approach to elucidate the discernment and communication of wine quality. The broad coverage draws on scholarship from diverse fields, including chemistry, neuroscience, enology, psychology, food science, economics, marketing, consumer behavior, and philosophy. The dual foci of sensory quality and communication is unique.William R. Cupach is Professor Emeritus of Communication at Illinois State University. He earned his B.A. in Economics from Loyola University of Chicago and Ph.D. in Communication Arts and Sciences from the University of Southern California. Cupach’s co-authored book (with Dr. Brian Spitzberg), The Dark Side of Relationship Pursuit: From Attraction to Obsession and Stalking, received Outstanding Book Awards from the International Association for Relationship Research and the National Communication Association. His wine certifications include WSET Level 2 Award in Wine and Spirits, Italian Wine Professional (IWP) from Italian Wine Central, American Wine Expert (AWE) and Napa Valley Wine Expert (NVWE) from the Napa Valley Wine Academy. Read more